COACHES & COURSE CREATORS: STOP GIVING AWAY YOUR EBOOKS FOR FREE
Sell Out Your Signature Offer
BY SELLING $5 WORKBOOKS IN 2022
A new 2022 low ticket strategy for building a list of buyers FAST & upselling the workbook customers to your signature offer with ease.
Why Should
I CREATE MY OWN PAID WORKBOOK?
WITHOUT
PAID WORKBOOK
Coaches and course creators often try to get customers by doing the following:
- Planning big launches(read: 4 weeks of planning and stress with the hope that your launch turns out great)
- Chasing people in DMs (read: you feel like a door-to-door salesman begging people to buy your stuff before they slam the door)
- Running free webinars and wondering why it doesn't work for you(hint: even the big webinar gurus aren't able to run webinars profitably with paid ads anymore)
- Posting content in other Facebook groups (read: fishing in somebody else's pond with 1,472 other fishermen with the same "client-getting" strategy)
Summary: Getting clients is SLOW and INCONSISTENT
WITH
PAID WORKBOOK
Here's what happened after I started selling my own workbook:
- I get 95 workbook customers a week on average
- It cost me ONLY $10–$15(Sept 2022) to acquire a new customer (read: you can start with a low budget)
- The average customer spends approximately $33–$45 immediately going through the funnel (read: it covers the ad spend and makes us some profit)
- I'm growing a list of buyers quickly and CONSISTENTLY without relying on slow organic marketing (oh, it's such a relief)
- My paid workbook builds TRUST better than free ebooks (read: people paid for it, so they consume it)
- Upselling to a signature offer is much easier with that trust (read: no sales calls, no DMs)
Summary: Getting clients is FAST and CONSISTENT
3 Reasons Why Paid Workbooks Are
BETTER THAN OTHER LOW-TICKET OFFERS
✅ Book format = More customers
I tested packing the SAME information into a video format and a book format. The book format converted more people EVERY SINGLE TIME I tested it, even though the information was the same. People just love books and workbooks more than videos.
✅ Workbook = Easy to create
Although I knew that the book format would get more buyers, writing a book is a gigantic long-term task. But creating a workbook is a 1-day task. Easy-peasy compared to writing a book.
✅ Results = Easy to upsell
People don't want more information. People want RESULTS. Step-by-step action plans in workbooks lead them to the goal the fastest way possible. WITHOUT boring theory.
Once customers get their first result from your workbook, it’s easier to upsell them to your next coaching offer. They want MORE results. 🙂
From 0 To 1,594
NEW CUSTOMERS IN 100 DAYS
... Without Any Testimonials, Following, or Content Marketing
When I started my coaching business in English (I’m not a native speaker) in march 2020, I didn’t want to:
- grow my audience organically because it takes ages
- build a webinar and sell a $997 offer because webinars lead cost fortune
- run ads to a freebie because I wasn’t sure how many people would convert.
I wanted something that brings clients FAST! So on the 28th of February 2020, I launched my mini offer funnel selling copywriting scripts...
...and started running ads.
Erik Hoffmann has helped 10,000+ experts and entrepreneurs get more customers
I Was
PROFITABLE FROM DAY 1
...And 100 Days Later...
I had spent $50k on ads:
I made $100k revenue:
And I got 1,594 customers:
Here are the sales results from some of my other funnels following the same strategy:
Thanks to this strategy, I was able to acquire 7,363 (and counting) customers.
Important
Instead of selling video courses, I’ve been selling templates, step-by-step action plans, checklists, fill-in-the-blank scripts, and formulas. The content that brings results for my clients FAST, and you can pack it in
ONE SIMPLE WORKBOOK!
The Workbook Toolkit
HERE'S WHAT YOU WILL GET
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4 Steps
TO CREATE YOUR BESTSELLING PAID WORKBOOK
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If you have any questions or need further information, please email us at support@erikhoffmann.net
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